Why I Scrapped the 6 Mini-Course Model (and What I’m Doing Instead)
Growth Diaries: Building a Sales Page Program in Public
In this first Growth Diary entry, I share why I walked away from my original six-module plan for Fix My Sales Page Bootcamp, how I’m restructuring it to feel more supportive for me and my students, and what I learned about building in public without burning out.
You’ll hear the behind-the-scenes of shifting to a 4-part workshop format, why “Optimize in an Hour” replaced the original 7-day fix plan, and how I’m designing this offer to match both buyer psychology and my Generator energy.
I just got back from the ConvertKit conference and while I’m riding a bit of a creative high, I’m also hitting that familiar tension:
I want to build something that’s powerful, but I refuse to create a graveyard course. You know, the kind people buy, bookmark, and never use.
This new upcoming program—Fix My Sales Page Bootcamp—is the first as full DIY as it gets type of course I’ve ever built. I believe in it so much. The work inside has transformed my clients’ pages, their launches and their profit over and over again.
But none of that matters if the structure is overwhelming or if no one actually implements the fixes.
So I did what I always do when I’m feeling blocked: I started talking it out. (Hi, Generator brain.)
My Original Course Felt… Heavy
I was going to build six mini-courses inside the Bootcamp essentially separate modules for each core fix. But every time I thought about it, my body just screamed nope.
Not only was that approach a ton of work (hello, endless Canva slides), it also didn’t feel aligned with how people want to learn right now. We’re in a fast-paced, AI-saturated world where attention is limited and action needs to be fast, relevant, and personalized.
I didn’t want to build something that felt bloated, especially for buyers who are either:
Launching soon
Burned out from over-consuming
Or simply too busy to dig through six modules just to find the two fixes they actually need
The Shift: Workshop Series Instead of Modules
I decided to scrap the six-course model and restructure everything around a 2-part workshop series.
Instead of recording everything in isolation, I’ll deliver the main teaching live (with replays), broken up into focused sessions:
Visual fixes
Copy fixes
Self-diagnosis/triage
Final sales page audits and what to do after publishing
It’s lighter on me, more actionable for them, and gives me real-time feedback to make sure what I’m teaching is actually landing.
Bonus? After running the workshops live, I’ll slice them into binge-able formats: full replay or section-by-section mini-modules because people learn differently and I want to support both.
Letting Go of “Optimize Your Sales Page in a Week”
Originally, I had created a doc with 25 sales page fixes to support people who needed quick wins. The idea was: if you’re launching next week, here’s what you can do now.
But when I looked at it again, it felt like another full course and a direct conflict with the 2-week Bootcamp timeline. Why have two competing promises especially with this one being more hollow?
Instead, I reframed it as:
Optimize Your Sales Page in an Hour
It’s now a list of fast, 14 high-impact tweaks—5–15 minutes each—prioritized by how much they actually move the needle. I’m building it into an Airtable with filters like:
“I’m launching this week”
“I have skeptical buyers”
“I just want something easy to improve conversions now”
And because I like to build ND-friendly engagement into my courses, I’m turning it into a Bingo card:
✔️ Complete a row
📸 Submit a screenshot
🎁 Unlock a bonus like a Loom review or early resource
Why This Feels Better (& Will Help More)
Once I stopped trying to make the structure match what I “should” do, and instead let it reflect:
What I actually enjoy creating
How my audience learns best
What feels supportive to my nervous system
…everything opened up.
Instead of 6 courses + 2 bonus tools + constant dread, I now have:
A live workshop series that’s lighter for me to create
A self-diagnosis tool to help people prioritize what to fix
An “Optimize in an Hour” kit for fast wins
Optional interaction (Bingo!) for those who want to go deeper or get support early
And most importantly, the offer finally matches my energy.
My Rule Going Forward:
If it feels heavy for me, it’s going to feel heavy for them.
This diary entry is as much for you as it is for me to remind myself that when I slow down and re-align with what feels good, the structure I actually want usually reveals itself.
Thanks for being here while I build this thing in public. The next entry will be when I start building the assets and prepping the launch.
Let’s make it feel good for both creator and consumer.
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Want to follow the rest of the journey as I build and launch this program in public?
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